Case study · NaschNatur GmbH
The Operating System
A twelve-person company growing fast, with no central task management, no project management and no OKR system. I designed and built one, moved everyone onto it, and connected it to the tools around it.
The starting state
When I joined, NaschNatur had no central place where work lived. No task system. No project system. No OKRs. Twelve people, a brand growing quickly, and coordination happening in whatever channel each conversation happened to start in.
This is extremely normal for a company at this stage, and it works right up until it doesn't. What breaks first is not effort — everyone is working hard — it's the answer to "who owns this and what is it part of." Without that, priorities are re-decided constantly and nothing rolls up to anything.
What I built
Drawn rather than screenshotted — the workspace itself isn't mine to show. The structure is the part that transfers anyway.
One interconnected system in Notion covering tasks, projects, responsibilities, workflows, OKRs and content processes. Interconnected is the word doing the work: six separate databases is an afternoon and helps nobody. The value is that a concept becomes a task, inside a project, rolling up to an objective, with a named owner at every level.
Around that spine I introduced Slack from scratch and set up Google Workspace for the company, replacing Microsoft — then connected the three with automations so information stopped being carried across by hand.
The hard part was never the software
Designing a Notion system is a weekend. Getting twelve people to abandon their existing habits and put real work somewhere new is the entire job, and it's mostly not technical.
What made it stick: the system had to be faster than what it replaced on day one, not after everyone learned it. Anything that made someone's Tuesday harder in exchange for better reporting in six months would have been quietly abandoned, and rightly.
The shape of the work
This is the same sequence I'd run anywhere, and it's the transferable part of the case study.